Pineapple on pizza is polarizing and people tend to be quite vocal about whether they are for or against topping a pizza with the juicy tropical fruit. Appealing to pineapple lovers, Papa John's created a new and improved Super Hawaiian Pizza featuring Dole pineapple, which accompanies other ingredients like Canadian bacon and cheese. With the new Super Hawaiian Pizza, Paul Fabre, SVP of Product Innovation at Papa John’s declares that: "we believe that pineapple belongs on pizza."
Since the 90s, Papa John's has been using the "better ingredients, better pizza" slogan and this new pizza focuses on one of Dole's best-known offerings. While the pizza topped with pineapples may not be for everyone, those who love a Hawaiian pizza will appreciate the use of high-quality ingredients.
High-Quality Pineapple Pizzas
Papa John's Super Hawaiian Pizza Puts Dole Pineapple on Pizza
Trend Themes
1. Fruit-topped Pizza - Exploring new, high-quality fruits as toppings in unconventional ways presents an opportunity to attract the interest of foodies and adventurous eaters alike.
2. Ingredient-focused Marketing - Highlighting specific, quality ingredients can serve as a selling point, especially for customers who are looking for upscale or gourmet options.
3. Personalization of Pizza - Allowing customers to customize their orders with new or unique toppings can create a sense of novelty and help differentiate a brand from competitors.
Industry Implications
1. Fast Food - Innovation in fast food constantly presents opportunities to revitalize conventional menu items and make them more appealing to niche audiences.
2. Agriculture - Partnering with local or organic fruit suppliers presents an opportunity to provide high-quality ingredients and help market the product as ethically sourced.
3. Food Delivery - Emphasizing the ability to order pizza online from the comfort of one's own home can help attract lazy or time-pressed consumers looking to try something new.