Jack in the Box, in celebration of the unofficial cannabis-themed holiday 4/20, introduced a special promotional item known as the Pineapple Express Shake. This product is a unique blend, featuring a classic vanilla shake infused with tart pineapple flavor, and is topped with whipped cream and a cherry. The Pineapple Express Shake, while available throughout the month of April, is specifically priced at $4.20 on the date of April 20th, reflecting the theme of the promotion. The shake’s name, Pineapple Express, not only refers to its flavor profile but also subtly nods to a popular strain of cannabis.
The promotion is available in-store, through the Jack in the Box mobile app, as well as on third-party delivery platforms. Additionally, as part of the 4/20 celebration in 2023, Jack in the Box committed to planting a tree for every Pineapple Express Shake sold on that day, further contributing to the thematic elements of the promotion. The brand has not yet stated if it will continue the tree-planting initiative for its 2024 promotion.
420 Smoothie Promotions
Jack in the Box is Offering its Pineapple Express Shake for $4.20 on 4/20
Trend Themes
1. Cannabis-themed Promotions - Opportunity for brands to create special products and deals inspired by cannabis culture, like Jack in the Box's Pineapple Express Shake.
2. Sustainable Marketing Initiatives - Potential for companies to incorporate eco-friendly practices into promotions, such as Jack in the Box's tree-planting pledge for each Pineapple Express Shake sold.
3. Mobile App Integration - Advancement in utilizing mobile apps and third-party platforms to offer unique promotions and engage with customers, exemplified by Jack in the Box's diverse distribution channels for the 4/20 promotion.
Industry Implications
1. Fast Food - Fast food chains can leverage themed promotions to attract customers and capitalize on cultural trends, as seen with Jack in the Box's 4/20 Pineapple Express Shake.
2. Beverage - Beverage companies have the opportunity to experiment with innovative flavor combinations and tie them to popular cultural references, like Jack in the Box's pineapple-infused shake inspired by a cannabis strain.
3. Tech and Delivery Services - Tech and delivery companies can enhance customer reach and convenience by partnering with brands for exclusive promotions accessible through mobile apps and third-party platforms, similar to Jack in the Box's distribution strategy for the Pineapple Express Shake.