Things are getting tropical over at Jack in the Box with the announcement that the chain is testing out a new Pineapple Express Chicken Sandwich.
As you might have guessed from the name, the new Pineapple Express Chicken Sandwich is a fruity take on a classic chicken sandwich. The new offering starts with a 100% all white meat chicken filet topped with Smokey Pineapple BBQ Sauce, pieces of fire-roasted pineapple, and hickory smoked bacon. As if that weren't enough, the whole thing is also served on a pineapple Hawaiian bun.
If you're excited to try the new Pineapple Express Chicken Sandwich there is a catch. The new chicken sandwich is currently only being tested in select cities. This means you'll have to visit Jack in the Box locations in Los Angeles, Salt Lake City, and Las Vegas to find the exciting new offering.
Pineapple-Topped Chicken Burgers
Jack in the Box is Testing a Pineapple Express Chicken Sandwich
Trend Themes
1. Fruit-inspired Fast Food - Major fast-food chains catering to fruit lovers with their new fruity innovations can gain attraction from customers looking for experimental flavors in classic snacks.
2. Exotic Ingredient Sandwiches - Fast-food chains experimenting with adding exotic ingredients to sandwiches, like pineapple and BBQ sauce, can disrupt the quick-service restaurant industry by offering unique flavor combinations and exciting new options for customers.
3. Regional Menu Customization - Offering unique menu options in select regions, like the new Pineapple Express Chicken Sandwich, can attract local customers and allow fast-food chains to test out new menu ideas in a limited market before expanding more widely.
Industry Implications
1. Fast Food - Fast-food chains can leverage fruit and exotic ingredient innovations to attract customers looking for unique flavor combinations and menu options.
2. Restaurant Franchise - Restaurant franchises can offer regionally customized menus to attract local customers and test out new menu ideas in a limited market before expanding more widely.
3. Food Manufacturing - Food manufacturers can explore new flavor combinations and exotic ingredient pairings for use in fast-food and quick-service restaurants looking to disrupt the industry with exciting menu offerings.