The Pillsbury Soft Baked Cookies range is being expanded by the brand to provide consumers with a tasty option to try out that captures some familiar flavors.
The cookies now come in Cinnamon Toast Crunch and Lucky Charms flavor options, which are infused with Cinnadust and pieces of marshmallow bits, respectively. The cookies are made without high-fructose corn syrup and are being launched in 18-count packs priced at $4.09 each.
The latest additions to the Pillsbury Soft Baked Cookies range have a pillowy texture that can also be further enhanced by warming them up for an even softer profile. The snack features 140-calories per serving and follows on the popularity of collaboration cereal-flavored products that speak to consumers food preferences.
Soft Cereal-Flavored Cookies
Pillsbury Soft Baked Cookies Now Come in Two New Flavors
Trend Themes
1. Cereal-flavored Snacks - The popularity of cereal-flavored collaborations creates opportunities for snack makers to expand their product offerings with unique flavor combinations.
2. Soft-baked Cookies - The demand for softer-textured snacks presents an opportunity for consumers looking for a different texture experience.
3. Clean-label Snacks - The shift towards clean ingredients allows snack brands to differentiate themselves while meeting the demand for transparency and health-consciousness.
Industry Implications
1. Snack Industry - The snack industry can take advantage of the popularity of cereal collaborations by creating unique flavor combinations and offering softer-textured snacks made with clean ingredients.
2. Bakery Industry - The bakery industry can offer a variety of soft-baked cookies with unique flavor combinations that cater to consumers' preferences for healthy ingredients and soft textures.
3. Cereal Industry - The cereal industry can collaborate with snack makers to develop creative cereal-infused snacks that appeal to health-conscious consumers looking for different snack options.