Pillow fights are one of those games that define youth. While it's rare to see pillow fights happening with adults, there are organizations that still play the game and take it very seriously.
Realistically anything can be made into a sport with some good regulation, but this game is particularly strange. The organization is called the All Japan Pillow Fighting Association and its members even came up with its own regulation pillows.
The sport is much like dodgeball in format except rather than running to the middle and picking the balls up, the players start off laying in bed. After the game begins players throw pillow at each other and block with their blankets. There are even referees to make sure when you're hit that you come out of the game. The game is strange but looks like a lot of fun.
Pillow Fighting Organizations (UPDATE)
This Pillow Fight Organization Makes the Game a Real Sport
Trend Themes
1. Alternative Sports - Pillow fighting organizations are transforming a classic childhood game into a new type of alternative sport.
2. Novelty Sports Equipment - The creation of regulation pillows by the All Japan Pillow Fighting Association has opened up opportunities for companies to create increasingly unconventional and unique sports equipment.
3. Adult Playtime - The resurgence of pillow fighting organizations showcases a growing interest in nostalgia-driven, lighthearted and playful activities for adults.
Industry Implications
1. Sports and Recreation - The sports and recreation industry can target nostalgia-seeking adults with unconventional games like pillow fighting.
2. Novelty Gifts and Toys - Regulation pillows used by pillow fighting organizations can inspire the creation of unique gift and toy products for all age ranges.
3. Event Planning and Production - Pillow fighting organizations can be used by event planners to create unique and fun events for clients and attendees.