In stumbling upon New York artist Andy Golub’s website and viewing his body art gallery, I was struck by his exceptional, surreal images painted on real women.
The large, distorted facial features makes me assume that Golub’s work is heavily influenced by Pablo Picasso. However, Golub’s art is unique in its own right because the human body is used as the canvas on which to create extraordinary masterpieces.
I love how Golub incorporated two body painting trends we’ve seen lately: body-painting heavy people, and making a body-paint collage by using more than one subject.
Picasso-Style Body Painting
Surreal Images on Real Women
Trend Themes
1. Body Painting as Fine Art - The trend of using the human body as a canvas to create unique, surreal art pieces presents disruption in the traditional art industry with new avenues of creative expression.
2. Body Positivity Movement in Art - The trend of body-painting heavy people disrupts the beauty standards prevalent in the fashion and advertising industry, opening up new possibilities for inclusive representations of diverse bodies and identities.
3. Collaborative Body Painting - The trend of making a body-paint collage by using more than one subject presents an opportunity for brands and events to create collaborative, immersive experiences that engage their audiences in new and dynamic ways.
Industry Implications
1. Fine Art - Body painting as fine art redefines the traditional forms of artistic expression, providing new opportunities for artists to display their work and reach a wider audience with their unique approach.
2. Fashion and Beauty - The body positivity movement in art presents an opportunity for fashion and beauty brands to diversify their marketing campaigns and incorporate inclusive messaging that resonates with diverse audiences.
3. Marketing and Events - Collaborative body painting can be used as an innovative approach for brands and events to create immersive, experiential marketing campaigns that engage their audiences and leave a lasting impression.