The work of four up-and-coming Australian brands can now be appreciated at a new phygital fashion shop opened by Afterpay teamed up with the Australian Fashion Council (AFC.) The Edit Collection leverages new technologies such as eTale Bluetooth chip tags for real-time product tracking and interactive smart mirrors with gesture-controlled screens.
This new new eTale Bluetooth chip tag is designed to deliver analytics to brands on the products that are the most tried and sold, so that further data-driven solutions can be implemented. At the phygital store, shoppers can experience Bondi Born, My General Store, First Nations Fashion and Design and Esse Studio in a hybrid retail location that offers the best features of online and offline shopping.
Phygital Fashion Shops
Afterpay & AFC Made an Experiential Retail Space for Four Emerging Brands
Trend Themes
1. Phygital Fashion Shops - Emerging brands are leveraging eTale Bluetooth chip tags and interactive smart mirrors to create a seamless online-offline shopping experience.
2. Real-time Product Tracking - The new eTale Bluetooth chip tags provide brands with real-time analytics on the most popular products, creating opportunities for data-driven solutions.
3. Gesture-controlled Screens - Interactive smart mirrors with gesture-controlled screens offer a unique and engaging shopping experience for customers.
Industry Implications
1. Fashion - The fashion industry can leverage new technologies such as eTale Bluetooth chip tags and interactive smart mirrors to create innovative in-store experiences.
2. Retail - Retailers can use real-time product tracking data to optimize their inventory management and enhance the customer experience.
3. Technology - The development of eTale Bluetooth chip tags and interactive smart mirrors demonstrates the potential for technology to transform the retail industry.