Since many people love their pets like they do people, it makes sense that they would want to feature them as in photos and artistic portraits. Jack Kenner found his niche in canine photography, or furtography.
"I didn’t need words to communicate with my twin Westies, just calm body language, plus a few squeaky toys and treats," Kenner explains.
Some of his best canine photos are showcased in his book Dogs I’ve Nosed, which will soon be supplemented by a sequel, Dogs I’ve Nosed II.
Canine Furtography
Jack Kenner's 'Dogs I've Nosed' Showcases Animalistic Expression
Trend Themes
1. Canine Photography - Businesses in the photography industry can adapt to the trend of pet photography by offering specialized pet photography services for their customers, increasing their revenue streams.
2. Pet Portraits - There is an opportunity for businesses that offer pet portraits to incorporate technology like facial recognition to create personalized and realistic pet portraits for their customers.
3. Niche Photography - The trend towards niche photography presents opportunities for photographers to specialize in pet photography and establish a strong reputation in the industry, opening doors to new markets and potential clients.
Industry Implications
1. Photography - The photography industry can take advantage of the high demand for pet photography by offering specialized photography services for pet owners, increasing their customer base and revenue streams.
2. Printing - The printing industry has an opportunity to develop specific products and services for pet photography, like personalized photo albums that feature pets and their owners, increasing their product offerings to attract new customers.
3. Art - The art industry can expand its offerings to include more pet-themed artwork and photographs, tapping into a growing market of pet owners who want personalized artwork featuring their pets.