The Phocus Pineapple energy drink has been created by the brand in partnership with The Vitamin Shoppe as a flavorful refreshment perfect for enhancing alertness and creativity. The drink features just five ingredients to give it a no-nonsense recipe that includes 75mg of caffeine with 75mg of L-Theanine, which will help with elevating energy levels as well as increasing overall alertness and clarity. The limited-edition energy drink is being launched online and at The Vitamin Shoppe where consumers can pick it up through September 2023.
Co-Owner and American rapper Jack Harlow spoke on the Phocus Pineapple energy drink saying, "Only five ingredients were needed to create our clean and straightforward beverage. One of those ingredients is L-Theanine, an amino acid that can support calm and alertness in the mind of any artist looking to hone in on the story they want to tell."
Collaboration Pineapple Energy Drinks
The Phocus Pineapple Energy Drink is Limited-Edition
Trend Themes
1. Clean Ingredient Beverages - The limited-edition Phocus Pineapple energy drink offers a no-nonsense recipe with just five clean ingredients, appealing to consumers seeking beverages with simple, natural ingredients.
2. Caffeine-l-theanine Combination - The Phocus Pineapple energy drink incorporates a combination of caffeine and L-Theanine to elevate energy levels while promoting increased alertness and mental clarity, providing an alternative to traditional energy drinks.
3. Limited-edition Refreshments - The partnership between Phocus and The Vitamin Shoppe introduces a limited-edition energy drink that appeals to consumers looking for unique and exclusive refreshment options.
Industry Implications
1. Beverage - The Phocus Pineapple energy drink introduces a new offering in the beverage industry, catering to consumers seeking unique and clean ingredient options for energy drinks and refreshments.
2. Health and Wellness - The Phocus Pineapple energy drink aligns with the health and wellness industry by offering a beverage that promotes increased energy and mental clarity through the combination of natural ingredients like caffeine and L-Theanine.
3. Retail - The limited-edition Phocus Pineapple energy drink, available exclusively at The Vitamin Shoppe, presents a retail opportunity for the brand and retailer to capitalize on the demand for innovative and limited-run refreshments.