South African "Nek nominees" turn a drinking game into an opportunity for philanthropy!
Brent Lindesque, from South Africa, received a "NekNomination" from a friend in Australia via Facebook and decided not to get compete in the online drinking game and started his own challenge instead. Lindesque decided to hand out lunch to a man looking for work at a traffic junction instead.
"Lindesque, who is from Johannesburg where many South Africans live on less than £1.20 a day, said he wanted to create something positive out of the random global phenomena of NekNominations."
The notorious drinking game called "neknomination," in which people post videos of themselves quickly consuming alcohol to completion before challenging two friends to do the same, has slowly become viral.
Lindesque has started a new positive craze, encouraging others to use their nominations as a form of philanthropy instead of drunkenness. Many nominees around the world are now performing acts such as buying coffees for others and volunteering for various programs.
Viral Drinking Game Makeovers
Nek Nominees Perform Philanthropic Gestures Instead of Getting Drunk
Trend Themes
1. Philanthropic Neknominations - The trend of turning the viral drinking game into an opportunity for philanthropy rather than getting drunk.
2. Social Media Challenges for Good - The trend of using social media challenges as a way to promote positive behavior and activism.
3. Viral Trend Makeovers - The trend of taking a viral trend and transforming it into something positive and impactful.
Industry Implications
1. Social Media - Social media platforms have the opportunity to promote positive behavior and activism through challenges and virality.
2. Nonprofit/philanthropy - Nonprofit organizations and philanthropic enterprises have the opportunity to leverage social media challenges to engage broader audiences, promote their missions, and fundraise.
3. Branding/marketing - Brands have the opportunity to associate themselves with these social media challenges and promote a positive and socially responsible brand image.