The Phenomenon Spring/Summer 2013 runway show offered up a botanical inspiration paired with clean lines, sleek silhouettes and comfy sportswear details.
From flower-patterned garments to color-blocked and psychedelic accents, this hip menswear collection featured perfect everyday pieces designed with the modern male in mind. Marrying form with function, these graphically bold pieces are the perfect addition to the wardrobe to an fashion-obsessed urbanite.
The Phenomenon Spring/Summer 2013 runway presentation highlights eye-catching accents that are infused with plenty of color and personality. Exuding attitude and a youthful flair, this collection is designed with both a sports and street sensibility in mind. From outerwear and structured jackets to tees and sweats, this versatile menswear line features interchangeable wardrobe staples.
Flower Power Menswear
The Phenomenon Spring/Summer 2013 Collection Offers Botanical Accents
Trend Themes
1. Botanical-inspired Menswear - Disruptive innovation opportunity: Develop sustainable fabrics made from plant fibers for eco-friendly menswear collections.
2. Color-blocked Fashion - Disruptive innovation opportunity: Utilize color-blocking techniques in unconventional ways to create unique and eye-catching designs in the fashion industry.
3. Sportswear Street Style - Disruptive innovation opportunity: Bridge the gap between sportswear and street style by designing comfortable and functional clothing with a stylish aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce botanical prints and patterns in menswear to cater to the growing demand for nature-inspired fashion.
2. Textile - Disruptive innovation opportunity: Develop new techniques for coloring and printing fabrics to achieve vibrant and bold color-blocked designs.
3. Apparel - Disruptive innovation opportunity: Combine the functionality of sportswear with the urban street style trend to create a new category of versatile menswear.