Cult Japanese fashion label PHENOMENON introduces its newest collection designed for the Fall/Winter 2022 season. It is packed with hybrid designs that are led by blended materials and a fusion of different aesthetics throughout the capsule.
The seasonal pieces include silhouettes such as flight jackets, hoodies, jeans, trousers, windbreakers, and much more that take on the brand language of PHENOMENON. The designs are staple streetwear shapes that are ready for any occasion. Some of the notable items in the seasonal capsule include the MA-1 bomber jacket with a sleeve pocket detail, the distressed denim with triangular geometric shapes, and the flight jackets with three-dimensional cross pouches found at the back. The capsule will launch starting early August.
Hybrid Fall-Ready Streetwear Designs
PHENOMENON Launches its New Capsule for the FW22 Season
Trend Themes
1. Hybrid Fall-ready Designs - The combination of materials and aesthetics in fashion designs is an opportunity for companies to create unique and versatile clothing for multiple seasons.
2. Blended Materials - Exploring new and unconventional materials can lead to innovative and sustainable fashion options.
3. Staple Streetwear Shapes - Utilizing classic streetwear silhouettes as a base for new designs can create new and exciting variations in the fashion industry.
Industry Implications
1. Fashion - Companies can create disruptive innovation opportunities by exploring unconventional materials and blending different aesthetics to create unique clothing designs.
2. Retail - Retailers can cater to consumers' desires for sustainable and versatile clothing by offering hybrid and blended-material fashion options.
3. Manufacturing - Manufacturers can capitalize on the popularity of streetwear by incorporating classic silhouettes into new and unique designs.