The PEZ dispensers collection is being expanded by UK-based confectionery wholesaler Hancocks to offer avid fans with a number of options to pick up when looking to build their collection. The candy dispensers from the Nintendo franchise are arriving alongside new Spiderman, Marvel Avengers, Minions and more varieties for fans to pick up individually. The BEZ Best of Nintendo is being made available as well with four recognizable Super Mario characters in the mix.
Marketing Communications Manager at Hancocks Chris Smith spoke on the expansion of the PEZ dispensers collection saying, "Pez has always been popular with retailers. They are a fun, low-cost item which kids love playing with and adults love the taste of. Particularly popular when displayed near pay points, retailers can also purchase the Pez Semi Circular Stand to display products in an engaging and organised way."
Pop Culture Candy Dispensers
The PEZ Dispensers Collection is Being Expanded by Hancocks
Trend Themes
1. Pop Culture Candy Dispensers - Expanding the selection of pop culture PEZ dispensers provides a low-cost, fun item beloved by both children and adults that can be marketed as an impulse buy near pay points.
2. Expanding Franchise Offerings - Expanding the selection of dispensers to include popular franchises like Nintendo and Marvel Avengers increases interest in candy dispensers and provides possibilities for profitable licensing agreements.
3. Novelty Collectibles - Recognizing the trend of collectors who seek out unusual and nostalgic items like PEZ dispensers and expanding the selection appeals to nostalgic buyers and opens up opportunities for limited edition and collectible versions.
Industry Implications
1. Confectionery - Expanding the selection of candy dispensers to include pop culture franchises opens up licensing possibilities and increased interest in PEZ dispensers as collector's items.
2. Retail - Marketing PEZ dispensers as impulse buys near pay points provides a low-cost, fun item that draws in both children and adults, increasing profit margins.
3. Entertainment - Expanding the selection of dispensers to include Nintendo and Marvel Avengers increases interest in these popular franchises and opens up possibilities for licensing agreements and cross-promotion.