The PetSmart Merry & Bright Holiday Collection has been unveiled by the brand as a new range of products for the 2024 year that will help pet parents to treat their furry friend this season. The product range includes items for dogs, cats and small pets with toys starting at just $5, along with treats for under $10 and various apparel items under $20. The product range thus appeals to consumers shopping on a variety of budgets to help them treat their pet in an easy way.
Senior Vice President of Merchandising and Chief Merchant James Elasky commented on the new PetSmart Merry & Bright Holiday Collection saying, "The holidays are such a special time of year, and at PetSmart, we want to make sure pets are included in all the family traditions that make the holidays bright. We know holiday shoppers are looking for great value this season, so we designed our Merry & Bright collection with affordability and fun in mind to make it easier for pet parents to spoil their pets throughout the holidays."
Holiday Pet Product Ranges
The PetSmart Merry & Bright Holiday Collection is Pet Parent-Approved
Trend Themes
1. Affordable Pet Gifts - Offering budget-friendly pet toys, treats, and apparel encourages increased spending on pets without straining consumer finances.
2. Specialized Holiday Collections - Creating themed product ranges tailored to festive occasions fosters a sense of inclusion and celebration for pet owners.
3. Multi-species Product Lines - Catering to various pet types from dogs to small pets enhances market appeal and addresses the diverse needs of pet owners.
Industry Implications
1. Pet Retail - Expanding seasonal offerings with cost-effective and themed collections drives customer engagement and repeat purchasing.
2. Pet Apparel - Developing festive, affordable clothing for pets meets consumer demand for stylish, occasion-specific pet wear.
3. Pet Food and Treats - Introducing holiday-themed treats at accessible price points capitalizes on the seasonal market boost and enhances brand loyalty.