'PetCubes' is a Singapore-based fresh pet food retailer that is at the forefront of pet food innovation. On 'National Day of Singapore' in 2021, PetCubes released a 100% pet-safe version of 'Nasi Lemak,' a Singaporean cultural dish. Surprisingly, the pet-safe version of Nasi Lemak is made with ingredients that strongly resemble the traditional version. The "Nasi Lemak" is named in quotations on the product to distinguish itself from the human version of the meal.
The "Nasi Lemak" contains real chicken thighs, liver, and heart, as well as yellowstripe scad for the proteins. For the remainder of the dish, the recipe includes egg, carrot, cucumber, rice, peanut, kelp, capsicum, and various other leaves and roots for added nutrients and flavors. This unique dish for pets has received a full pass by the U.S pet food standards. The "Nasi Lemak," while being a fun experience for pets and their owners, also offers numerous health benefits for pets, including stronger liver, brain, and immune system functions.
"Nasi Lemak" is available on PetCubes's website for $7.50 for one tray or $49.00 for seven trays. If such an intricate, cultural dish can be made healthy and safe for pets, this means many more specialty dishes for humans can be made into novelty pet dishes for celebrations or events.
Pet-Friendly Malay Cuisine
'PetCubes' Has Created a 'Nasi Lemak' Dish for Dogs in Singapore
Trend Themes
1. Pet-friendly Cuisine - Creating safe and healthy versions of human food for pets opens up a whole new world of culinary possibilities.
2. Fresh Pet Food - Advancements in fresh pet food innovation are leading to the development of more unique and nutritiously balanced pet meals.
3. Cultural Adaptations of Pet Food - Pet food companies are finding new ways to introduce cultural dishes into pet food menus.
Industry Implications
1. Pet Food - The pet food industry can benefit from exploring the creation of unique and culturally inspired pet-friendly meals.
2. Food Culture - As more cultural dishes are adapted into pet food menus, food culture industries have an opportunity to embrace our love of pets in unique ways.
3. Health and Wellness - Developments in fresh and health-conscious pet food options reflect the increasing importance of pet wellness industries.