'Lighter' is the name of a new start-up that's aiming to provide healthy personalized meal plant to members who want to improve their eating habits. There are three tiers: an Exploring Membership that gives access to a personalized menu and grocery list, an Empowered Membership that also gives users the ability to save favorites, adjust servings and view the nutritional analysis for recipes. The highest level of membership is Elevated, which offers one-on-ones guidance from a Lighter expert.
The standard American diet (SAD) plays a critical role in levels of obesity, hypertension, heart disease and diabetes across the country. All meals on Lighter are plant-based, as it notes that "The science is clear; a plant-powered diet is the best way to heal our bodies and prevent disease."
Plant-Based Meal Planners
Lighter's Personalized Meal Plans Reject the Standard American Diet
Trend Themes
1. Personalized Plant-based Meal Plans - Lighter's personalized meal plans cater to individuals seeking to improve their health and wellness through plant-based diets.
2. Technology-enabled Meal Planning - Lighter's use of technology to generate personalized meal plans presents an opportunity for the development of other similarly personalized nutrition apps.
3. Healthy Eating and Disease Prevention - The increasing demand for plant-based meal plans reflects a growing concern for health and disease prevention among consumers.
Industry Implications
1. Health and Wellness - Start-ups focused on personalized meal planning, such as Lighter, play a disruptive role in traditional wellness and nutrition industries.
2. Food and Beverage - The rise in plant-based meal planning presents a considerable opportunity for food and beverage companies focused on product innovation and development.
3. Technology - The integration of technology into meal planning and nutrition tracking is a growing trend that presents disruptive innovation opportunities across multiple industries.