The personal financial platform is being revolutionized by companies like Ally Financial who understand the inherent value in gamifying activities that may otherwise be perceived as tedious. Through a collaboration with Hasbro, the Detroit-based digital bank transformed both financial literacy and banking into a game of Monopoly.
The special campaign ran in October 2019. It utilized a web-based augmented reality platform that turned streets into parts of a Monopoly board. Consumers in New York, Chicago, Charlotte, Dallas, Detroit, and Seattle were able to participate in the experience. Streets had branded labels that, when scanned by a smartphone, unlock AR experiences that teach one about personal finances. By engaging with the gamified campaign, individuals were able to unlock and compete for various prizes while broadening their understanding of financial stability.
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
Trend Themes
1. Gamified Personal Finance - Gamifying personal finance activities can make them more engaging and enjoyable for users, while also promoting financial literacy.
2. Augmented Reality Experiences - Creating augmented reality experiences can enhance educational campaigns and teach users about important concepts in an interactive and immersive way.
3. Collaboration Between Finance and Gaming - The collaboration between financial institutions and gaming companies can create innovative solutions that merge entertainment with financial education.
Industry Implications
1. Financial Technology (fintech) - Fintech companies can incorporate gamification elements into their platforms to attract and engage users, while improving their financial literacy.
2. Education Technology (edtech) - EdTech companies can utilize augmented reality technology to create interactive and immersive learning experiences for teaching personal finance.
3. Gaming and Entertainment - Gaming and entertainment companies can partner with financial institutions to develop gamified experiences that educate users about financial concepts while providing entertainment value.