Lush Cosmetics is renowned for its highly personable customer service and the brand is now bringing this to fans over the phone with personal consultations during COVID-19. For shoppers who live in either Canada or the United States, they can head to the brand's online appointment scheduling platform to speak directly with a manager about their skin, hair, and body care needs.
In addition to the virtual personal consultations, the brand is also manufacturing scent-free soap to be donated to frontline workers at hospitals in Vancouver and Tronto. The scent-free soap is formulated with sustainably sourced honey, to soothe and moisturize dry skin. Moreover, the brand donated its Vancouver’s masks and gloves to the BC First Nations Health Authority, and in Toronto, to various animal shelters, rehabilitation programs, and protection centers.
Virtual Skincare Consultations
Lush Now Offers Personal Consultations for Consumers Over the Phone
Trend Themes
1. Virtual Skincare Consultations - The trend of virtual skincare consultations is disrupting the traditional in-store consultations, allowing for personalized customer service from anywhere at any time.
2. Sustainable and Ethical Skincare - The trend towards sustainable and ethical skincare is disrupting the traditional beauty industry, providing environmentally conscious consumers with new options for holistic and conscious self-care.
3. Donation Initiatives - The trend towards donation initiatives by beauty brands is disrupting the traditional marketing and social responsibility efforts in the industry, allowing for meaningful contributions to communities in need.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry has the opportunity to innovate by providing virtual consultation services that prioritize personalized customer care and engagement.
2. Sustainability - The sustainability industry has the opportunity to innovate by partnering with the beauty industry to create more sustainable and ethical skincare options that support conscious consumerism and holistic self-care.
3. Corporate Social Responsibility - The corporate social responsibility industry has the opportunity to innovate by encouraging and implementing donation initiatives in partnership with beauty brands, allowing for meaningful contributions to communities in need and positive social impact.