The Perrier Feel the Flavor campaign is a new global marketing initiative from the sparkling water brand to entice consumers with a sensory experience this summer. The campaign consists of a TV spot that highlights the effervescence of the drink and its light fruit flavor, which are capable of exciting a person's mood and spirit, according to the brand. The campaign also encourages consumers to take a moment to celebrate the aspects of their lives that make the day-to-day a vibrant experience.
Marketing Director at Nestlé Premium Waters Thomas Conquet commented on the Perrier Feel the Flavor campaign saying, "We’re excited to announce the launch of our latest global campaign that features Perrier’s wide range of sparkling flavors, including lime, peach, pink grapefruit, pineapple and strawberry. We hope to inspire consumers to experience the uplifting sensations of exploring Perrier’s selection of refreshing flavors."
Sensory Sparkling Water Campaigns
The Perrier Feel the Flavor Campaign is Launching Globally
Trend Themes
1. Sensory Marketing - Brands are using sensory experiences to entice consumers, opening doors for innovation opportunities in the food and beverage industry, such as incorporating new flavors or textures that evoke positive emotions.
2. Vibrant Experience - The campaign's focus on celebrating everyday life through vibrant experiences creates opportunities for disruptive innovation in the hospitality and tourism industries to offer unique experiences that uplift spirits and moods.
3. Global Marketing Campaigns - The global Perrier campaign highlights the importance of reaching consumers on a global scale, providing innovation opportunities for businesses to leverage international marketing strategies in the food and beverage industry and beyond.
Industry Implications
1. Food and Beverage - Innovation opportunities in the food and beverage industry include incorporating new flavors or textures in products and creating memorable sensory experiences through marketing.
2. Hospitality - The campaign's focus on creating vibrant experiences opens up innovation opportunities for the hospitality industry to offer unique and personalized experiences that promote a positive mood and uplift spirits.
3. Tourism - The celebration of everyday life through vibrant experiences also creates innovation opportunities in the tourism industry to offer customized and memorable experiences that evoke positive emotions for travelers.