In honor of its South African heritage, Nando’s 'PERi-PERi Chicken' will celebrate Mandela Day on Thursday, July 18th.
To commemorate Nelson Mandela’s legacy as a social activist, Nando’s will offer free meals to customers who bring non-perishable food items for local underserved communities. This event will take place from 4 PM to 7 PM at all Nando’s Canada locations in Ontario, British Columbia, and Alberta.
Customers who bring non-perishable food items "will receive a free flame-grilled PERi-PERi chicken leg or breast, prepared at their preferred spice level," and in exchange, Nando’s will then distribute the collected donations to local food banks.
Such an initiative not only honors the legacy of Nelson Mandela but also raises social awareness and fosters community support. By encouraging customers to contribute to local food banks, Nando’s is promoting a culture of giving and helping to address food insecurity in underserved communities.
Non-Perishable Food Exchanges
Nando’s Initiative will Offer PERi-PERi Chicken on Mandela Day
Trend Themes
1. Community-driven Philanthropy - Events that combine free offerings with charitable contributions foster increased social engagement and raise awareness about local issues.
2. Social Impact Marketing - Marketing campaigns that integrate social causes can resonate with customers and build stronger brand loyalty through shared values.
3. Non-perishable Trade-offs - Exchanging non-perishable food items for services or products provides a dual benefit of rewarding customer participation while supporting local food banks.
Industry Implications
1. Food Service - Restaurants can adopt cause-driven campaigns to improve community relations and tap into socially conscious customer bases.
2. Non-profit Sector - Partnerships with businesses can amplify non-profits' reach and resource acquisition during targeted campaigns.
3. Retail - Retailers can engage customers through in-store charitable events that provide tangible incentives for participation, fostering a culture of giving.