The Rustlers Peri Peri Chicken Burger is a limited-edition heat-and-eat burger from the brand arriving in the UK market to provide consumers with an easy way to enjoy the authentic flavor of African cuisine.
The burger starts off with two Southern fried chicken tenders that are topped with peri peri sauce and served on a sesame seed bun. The burger is crafted with taste, quality and convenience in mind to provide consumers with a fakeaway dining experience that draws inspiration from traditional restaurant meals. Priced at £1.80, the chicken burger is ready to eat in minutes, but will only be available for a short time.
Head of Marketing, Consumer Brands at Kepak Elaine Rothballer spoke on the Rustlers Peri Peri Chicken Burger saying, "The launch of the Limited Edition Peri Peri Chicken Burger reaffirms our commitment to providing great-tasting at-home alternatives for restaurant offerings during a time when shoppers have less disposable income to treat themselves. We know that 93% of fakeaway and lunch occasions are at home, so we need to tap into this more to drive our growth*2. We’re confident our new tasty Limited Edition Peri Peri Chicken Burger will be enjoyed by shoppers looking to enhance their mealtimes without paying restaurant prices."
African Cuisine Chicken Burgers
Rustlers Peri Peri Chicken Burger is Limited-Edition
Trend Themes
1. Heat-and-eat Convenience Foods - Products like the Rustlers Peri Peri Chicken Burger signify an increasing demand for ready-to-eat meals that combine convenience with gourmet flavors.
2. Ethnic-inspired Fast Foods - The introduction of African cuisine into quick-service meals highlights a growing trend toward global flavors in fast and convenient food options.
3. Affordable Gourmet Alternatives - With limited-edition offerings like the Peri Peri Chicken Burger, there's a noticeable shift towards providing high-quality, restaurant-like meals at budget-friendly prices.
Industry Implications
1. Frozen Food - The surge in premium, ethnic-inspired frozen meals represents a significant growth opportunity within the frozen food industry.
2. Quick-service Restaurants - Fast food chains and restaurants can capitalize on the popularity of ethnic flavors by incorporating diverse and authentic menu options.
3. Retail Grocery - Supermarkets and grocery stores can attract more consumers by offering unique, high-quality ready-to-eat meals that mimic restaurant experiences.