Brutalism is one of my favorite architectural styles and ‘Perfection is Not Concrete’ by Jim Wong uses elements of the design aesthetic to create an interesting commentary regarding our culture.
Created using concrete and meticulously moulded to read the word 'CONCRETE,' ‘Perfection is Not Concrete’ by Jim Wong gets to the heart of what our perception of perfection actually is. The piece is explained in a few words by the artist; "Perfect is man-made judgements. It is intangable and abstract which can be varied in different people’s perceptions." Simply put, concrete represents perfection itself and the way that the artist has shaped it reflects feelings towards how it is a varied concept that knows no bounds.
Looking closely, one can see the imperfections that ‘Perfection is Not Concrete’ by Jim Wong has, which leaves room for thought/
Tough Typographic Installations
‘Perfection is Not Concrete’ by Jim Wong is Brutal
Trend Themes
1. Brutalist Installations - Businesses can explore the use of brutalist architectural styles in their installations to create thought-provoking experiences.
2. Challenging Perfection - Businesses can leverage the concept of imperfection and how it relates to the notion of perfection to create disruptive and unconventional products.
3. Abstract Perceptions - Businesses can incorporate the concept of varied perceptions into their products or marketing strategies to appeal to a broader audience.
Industry Implications
1. Art - Artists and art galleries can utilize brutalist styles and unconventional concepts to create engaging installations that challenge the norm.
2. Interior Design - Interior designers can explore the use of brutalist materials and unconventional designs to create memorable and unique spaces.
3. Marketing - Marketers can incorporate abstract concepts and varied perceptions into their campaigns to appeal to a wider audience and stand out from competitors.