The Perfect Company and Absolut recently announced a partnership to provide groundbreaking ways for adults to craft quality cocktails at home, beginning with the 'Absolut Classics' recipe pack for the Perfect Drink Interactive Recipe App and Smart Scale. While many people enjoy drinking complex cocktails, lengthy ingredient lists and a fear of messing up the proportions can keep consumers from making drinks at home. Now there is an app and connected scale that takes the guesswork out of the process in order to help consumers mix the perfect drink.
The Perfect Drink Smart Scale is an app and connected scale that helps consumers prepare custom cocktails at home. The scale connects to the app via Bluetooth in order to tell the user exactly how much of each ingredient to pour. If the user pours a little bit too much, the app will automatically adjust the other proportions accordingly. The scale can even be programmed for pitchers, so that users can make large batches of different drinks.
The app and scale demonstrates one of the creative ways that The Absolute Company is working with IoT companies like Perfect Company to improve the at-home drinking experience.
Instructional Mixology Apps
The Perfect Drink Smart Scale is an App for Mixing Professional Drinks
Trend Themes
1. Connected Scales - Develop connected scales to measure exact ingredient quantities using Bluetooth and make drink mixing easier for consumers.
2. Interactive Recipe Apps - Create interactive recipe apps that allow users to make custom cocktails at home without worrying about ingredient proportions.
3. Iot-enabled Bar Tools - Invent IoT-enabled bar tools that help consumers prepare quality cocktails at home, ultimately transforming the at-home drinking experience.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can develop connected scales and other IoT-enabled bar tools to improve the at-home drinking experience.
2. Food and Beverage - Food and beverage companies can partner with tech companies to develop interactive recipe apps and innovative drink-making solutions for consumers.
3. Hospitality - Hospitality companies can leverage connected scales and interactive recipe apps to create engaging customer experiences and innovative beverage programs.