In partnership with popular Japanese beverage company Suntory, Pepsi is releasing a new soft drink that can apparently prevent the absorption of fat called Pepsi Special.
Pepsi Special is supposed to contain an "indigestible form of dextrin," which is a dietary fiber supplement that makes it increasingly difficult for the body to absorb any fat while eating. According to Suntory’s Web site, this product is "food for specified health use," which means it is regulated by the Japanese government.
At first, it seems strange and ironic that a soft drink company is rolling out with dietary drinks that can help people lose weight. Considering the popularity of sodas and the strong cravings people have when they attempt to quit the carbonated heaven, people can use Pepsi’s new concoction to their advantage as a dietary assistant.
Weight-Controlling Soft Drinks
Pepsi Special Can Impede the Body from Absorbing Fat
Trend Themes
1. Weight-controlling Soft Drinks - Pepsi Special introduces a soft drink that prevents fat absorption, offering potential for the development of healthier beverages.
2. Dietary Fiber Supplements - The inclusion of indigestible dextrin in Pepsi Special highlights the trend of utilizing fiber supplements for weight management, creating opportunities for innovation in the supplement industry.
3. Regulated Health Food Products - The designation of Pepsi Special as a 'food for specified health use' by the Japanese government suggests a growing market for regulated health food products that target specific health concerns.
Industry Implications
1. Beverage - The launch of weight-controlling soft drinks by Pepsi creates opportunities for innovation in the beverage industry, particularly in the development of healthier alternatives to traditional soda.
2. Weight Management - The introduction of dietary drinks like Pepsi Special presents disruptive innovation opportunities in the weight management industry, with the potential for creating novel solutions for supporting individuals in their weight loss goals.
3. Health Food - The development and regulation of health food products like Pepsi Special indicate potential for disruption and innovation in the health food industry, with a focus on creating functional foods that address specific health needs.