Can a soft drink motivate football players to win a game? That's what the latest Pepsi Max New York Jets commercial is saying. In this humorous ad featuring the New York Jets, coach Rex Ryan and quarterback Mark Sanchez, Pepsi Max becomes the basis for the team's motivation.
The Pepsi Max New York Jets commercial starts off with Rex Ryan trying to inspire his players in the locker room during halftime. Suddenly, the wall crumbles and a Pepsi Max delivery driver comes onto the scene, stepping in to give a motivational speech. He points out that for years, everyone thought that Pepsi wouldn't be able to get the same Pepsi taste with none of the calories -- but Pepsi Max proved everyone wrong. The players, some of whom toss back a can of Pepsi Max, instantly become motivated -- one even sheds a tear!
Watch the amusing Pepsi Max New York Jets commercial here.
Soft Drink Pep Talks
Football Players Get Motivated in Pepsi Max New York Jets Commercial
Trend Themes
1. Motivational Workplace Beverages - Soft drinks and other workplace beverages are being marketed as sources of motivation and even morale boosts.
2. Humorous Advertisements - Companies are using humor in advertisements as a way to create a more emotional connection with consumers.
3. Unexpected Motivational Speakers - Advertisements are using unexpected individuals, such as soft drink delivery drivers, as motivational speakers.
Industry Implications
1. Beverage Marketing - Beverage companies can leverage the emotional benefits of their products to market them as more than just thirst-quenchers.
2. Sports Advertising - Sports teams and events are a natural fit for inspiring, motivational advertisements.
3. Advertising Industry - Humorous and unconventional ads can help companies break through the clutter and create a lasting impression in the minds of consumers.