Johnny Rockets is celebrating National Hamburger Day this year in a big way by making its secret menu PEPSI Float an official menu option.
From May 28 through June 30, 2024, Johnny Rockets is serving up the ultimate burger and float celebration with PEPSI. Though the brand's PEPSI Float is not exactly a new item, it's been an off-menu secret for many years. Now, the secret is out because the PEPSI Float is available to all. This tasty treat consists of real vanilla ice cream in a frosty glass of PEPSI soda – a refreshing summertime treat. As Taylor Fischer, VP of Marketing for FAT Brands’ Fast Casual Division, explains, "There is always something special when it comes to a secret menu item, not to mention one that pairs so perfectly with our classic burgers. Come float into summer with us with the perfect drink to sip."
Insider Ice Cream Floats
Johnny Rockets is Now Officially Offering a PEPSI Float
Trend Themes
1. Secret-menu Revelations - The transition of secret menu items to official offerings is attracting consumer curiosity and driving new interest in established items.
2. Seasonal Menu Integration - Incorporating limited-time seasonal offerings, like the summer-exclusive PEPSI Float, enhances customer engagement and boosts seasonal sales.
3. Collaborative Food Pairings - Collaborations between brands like Johnny Rockets and PEPSI highlight innovative pairings that create unique dining experiences.
Industry Implications
1. Fast Casual Dining - Fast casual dining establishments are leveraging limited-time exclusives to increase foot traffic and customer interest.
2. Beverage Production - Beverage producers see new opportunities in partnering with food brands to create unique, co-branded menu items.
3. Marketing and Promotions - Marketing firms can capitalize on the allure of secret menu items, turning them into promotional events that draw in new customers.