Kat Von D Beauty is the brand behind the cult liquid Tattoo Liner and it is now introducing an innovative cream-to-powder Cake Pencil Eyeliner with a formula that's 100% vegan and cruelty-free. The unique eye product delivers intense color and a creamy texture, as well as long-lasting application.
The Cake Pencil Eyeliner was inspired by the iconic cake liner favored by makeup artists, which is revered for its high-performance formula and bold pigment, but avoided by many for how challenging the product can be to use. To offer all the best features of this style of eyeliner with a user-friendly twist, Kat Von D beauty developed its easy-to-use waterproof, smudge-proof Cake Pencil Eyeliner, which is offered in a trio of shades that includes Trooper Black, White Out and Mad Max Brown.
Cream-to-Powder Pencil Eyeliners
Kat Von D's Cake Pencil Eyeliner Boasts a Transformative Formula
Trend Themes
1. Cream-to-powder Eyeliners - As Kat Von D's Cake Pencil Eyeliner introduces a new formula, cosmetic brands have an opportunity to create a line of eyeliners with more user-friendly twists on beloved formulas.
2. Vegan and Cruelty-free Products - With an increased focus on sustainability, vegan and cruelty-free cosmetics and personal care products are likely to continue as a rising trend across markets and industries.
3. User-friendly Makeup Tools - As products like Cake Pencil Eyeliner become more popular, there is an opportunity for makeup tool manufacturers to create more user-friendly versions of otherwise challenging-to-use products.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on recent trends around vegan and cruelty-free products by re-evaluating production processes and incorporating more sustainable materials.
2. Personal Care - As user-friendly makeup tools become more mainstream, personal care companies should consider investing in R&D to improve existing and create new products tailored to consumer preferences.
3. Manufacturing - As manufacturers across industries move towards eco-friendlier production methods, beauty brands can take advantage of new production technology to create more sustainable and user-friendly products.