Not much beats the convenience of a grab-and-go can, and thanks to the introduction of Peets' Canned Nitro Cold Brew, individuals can get a quick caffeine buzz without sacrificing the flavor of more traditional forms of coffee consumption.
The 10.3 oz cans feature chocolatly notes and offer a delicious way of getting one's caffeine fix, without the bitterness of a drip coffee or Americano. Peets' cold brew coffee is available throughout select locations in the United States like California, Oregon, Washington and Nevada and is available in specialty grocery stores.
The expansion of Peets' offerings speaks to the popularity of the cold coffee market, which has seen both high-end and more affordable brands releasing its own iterations.
Chocolate Cold Brew Coffees
Peet's Canned Nitro Cold Brew is Available in the United States
Trend Themes
1. Convenience Cold Brew - Opportunity for brands to innovate in the market by providing convenient grab-and-go options.
2. Chocolate Flavored Cold Brew - A chance for companies to create unique and indulgent flavor profiles for cold brew coffees.
3. Expanding Cold Coffee Market - The growing demand for cold coffee provides opportunities for brands to expand their product offerings.
Industry Implications
1. Beverage - Beverage industry can tap into the trend by developing new cold brew coffee products.
2. Retail - Retail industry can benefit from selling cold brew coffee products in specialty grocery stores.
3. Hospitality - Hospitality industry can incorporate cold brew coffee as a beverage option in their offerings.