Peeps and HipDot teamed up to create a limited-edition makeup collaboration ahead of Easter that takes inspiration from the brand's colorful marshmallow treats. The collection consists of a total of five products: a six-shade eyeshadow palette with matte pastel colors and a set of four chick-shaped sponges. Perfect for fans of Peeps, the products can be purchased separately or as a bundled set.
Those who love the chick- and bunny-shaped marshmallows will love being able to apply their makeup with sponges that feature the same bright colors as the brand's beloved sweet treats. Within the palette, there are fitting names like Sugar-Coated, Chick, Bunny and Sweet.
In addition to dropping this limited-edition makeup collab, the brands are promising more surprises later in the month.
Marshmallow-Inspired Makeup Collabs
Peeps and HipDot Created a Limited-Edition Makeup Collection
Trend Themes
1. Food-inspired Makeup Collaborations - Brands can collaborate with food companies to create makeup lines inspired by popular treats or snacks, creating a new category of novelty makeup.
2. Brand-themed Sponges - Creating brand-themed sponges that playfully incorporate brand's color schemes or visual elements can create buzz and awareness among fans.
3. Holiday-inspired Makeup Collections - Creating limited-edition makeup collections that celebrate specific holidays can create excitement and incentivize customers to purchase products seasonally.
Industry Implications
1. Beauty - Beauty brands can collaborate with food companies to create makeup collections inspired by popular treats or snacks, promoting brand awareness and tapping into new demographics.
2. Food - Food companies can extend their brands into the beauty space by partnering with beauty companies to create makeup collaborations inspired by their products, creating a new revenue stream and expanding brand presence.
3. Consumer Goods - Consumer goods companies can release holiday-themed limited-edition products to create excitement and increase sales during holiday seasons, while also creating brand awareness and customer loyalty.