PEBBLES cereal turns 50 this year and the brand is celebrating with a new PEBBLES Birthday Cake Protein Powder flavor. And while it may seem like an unlikely cross-over, you can bet there are plenty of nostalgic millennials who would jump at the chance to enjoy a taste of their favorite childhood cereal in a new form.
The new PEBBLES Birthday Cake Protein Powder flavor was created by one of the leading hydrolyzed whey protein isolate brands, Dymatize. Just like the cereal, the protein powder comes in both Fruity and Cocoa PEBBLES flavors. In addition to the great taste, each serving of the protein powder contains 25g of whey protein isolate, less than 1g of sugar, 0g of fat, and clocks in at just 110 calories.
The new PEBBLES Birthday Cake Protein Powder is available now at Vitamin Shoppe, and in May from Amazon and BodyBuilding.com.
Cereal-Flavored Protein Powders
Dymatize Has a New PEBBLES Birthday Cake Protein Powder Flavor
Trend Themes
1. Cereal-flavored Protein Powders - The popularity of cereal-flavored protein powders is increasing as companies innovate with nostalgic flavors.
2. Hydrolyzed Whey Protein Isolate - Hydrolyzed whey protein isolate is becoming a leading ingredient in protein powders due to its high purity and absorption rate.
3. Low Sugar, Low-fat Protein Powders - Consumers are increasingly looking for protein powder options with low sugar and low-fat content, creating an opportunity for companies to innovate in this space.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for cereal-flavored protein powders by introducing new and innovative products to the market.
2. Fitness and Wellness - The fitness and wellness industry can utilize the popularity of low sugar, low-fat protein powders by offering these options to health-conscious consumers who want to maintain a healthy diet while still meeting their protein needs.
3. Online Retail - Online retailers such as Amazon and BodyBuilding.com can increase their protein powder sales by carrying new and unique flavors like PEBBLES Birthday Cake Protein Powder from Dymatize.