At the recent Sweets & Snacks Expo, Doritos unveiled a new peanut snack product that is not a cheese-flavored tortilla chip.
Doritos' 'Crunch Nuts' introduce an entirely new way to enjoy the flavors of the favorite snack product. The all-new snack product introduces whole peanuts that have been covered with a Dotiros-style coating, which will be offered in familiar chip flavors like Cool Ranch and Nacho Cheese.
Over the years, consumers have become familiar with the idea of enjoying Doritos chips in alternative formats. For example, Taco Bell makes many of its tacos available in a Doritos shell, while Burger King launched deep-fried, cheese filled Doritos Loaded snacks and it has also explored offering the tortilla chips as burger toppings.
Chip-Covered Nut Snacks
Doritos' New Peanut Snacks Feature a Crunchy Chip-Based Coating
Trend Themes
1. Chip-covered Snacks - Innovative twist on traditional snack food by utilizing chip coating to enhance flavor and texture of nuts.
2. Alternative Product Formats - Offering traditional snack products in alternative, unexpected formats keeps consumers engaged and interested.
3. Flavor Expansion - Expanding popular chip flavors into other snack products creates new revenue streams for companies.
Industry Implications
1. Snack Food - The snack food industry can utilize chip coatings to enhance the flavor and texture of various other snack products.
2. Fast Food - Fast food chains can explore the use of popular snack products in alternative formats, such as using chip-covered nuts as toppings or fillings for burgers or tacos.
3. Retail - Retail stores can create partnerships with snack food companies to offer unique, exclusive chip-covered snack products to their customers.