The Peanut Butter Cup Macchiato is a new seasonal treat from Dunkin' and it can be found at participating restaurants across the nation. The new brew is made with a base of bold Dunkin’ espresso and it's full of all the creamy and chocolatey flavors of a favorite Halloween candy.
This spooky new menu addition is launching alongside a Spider Donut with frosted orange icing and a glazed chocolate MUNCHKINS donut hole that's been styled to look like a spider.
To engage trick or treaters of all ages, Dunkin' created an augmented reality door that invites people to ring the bell for their chance to win $1,000 or a Dunkin’ eGift Card that can be put towards trying brand-new treats like the Dunkin’ Peanut Butter Cup Macchiato or Spider Donut.
Peanut Butter Cup Macchiatos
The Newest Drink from Dunkin' Captures the Spirit of Halloween
Trend Themes
1. Seasonal Menu Items - Restaurants can capitalize on holidays and seasons by introducing time-limited, themed, and seasonal menu items to attract consumer interest and increase profits.
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Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate seasonal and themed items during various holidays to increase sales and boost customer engagement.
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3. Coffee - Coffee manufacturers can expand their product offerings beyond basic options by creating novel, flavored coffees to target specific consumer tastes and preferences.