Swedish cider brand Rekorderlig has launched its first flavored spritz ahead of the summer with the introduction of its Peach-Basil Botanical Spritz.
The spritz boasts a clean and light flavor, which comes from a combination of complementary essences and herbs. Rekorderlig pairs the natural notes of peach and basil with Swedish spring water, making for a highly refreshing drink that's low in sugar and has only 110 calories per can. This makes the launch appealing to health-conscious consumers in search of a easy-to-sip beverage that can either be enjoyed on its own, or mixed with gin or another spirit for a more complex and strong cocktail.
Rekorderlig's Peach-Basil Botanical Spritz will be available for purchase in four-packs across most US states starting this spring.
Natural Botanical Canned Spritzes
Rekorderlig Has Introduced Its Peach-Basil Botanical Spritz
Trend Themes
1. Botanical Spritzes - The rise of low-sugar, herb-infused drinks like Rekorderlig's Peach-Basil Botanical Spritz presents an opportunity for beverage companies to capitalize on health-conscious consumer trends and the demand for unique flavor profiles.
2. Canned Beverages - The convenience and portability of canned drinks like Rekorderlig's Peach-Basil Botanical Spritz make them a popular choice among consumers, and the introduction of unique and innovative flavors can further expand the market for this product category.
3. Low-calorie - The emphasis on low-calorie beverages like Rekorderlig's Peach-Basil Botanical Spritz creates an opportunity for the creation of new products and the reformulation of existing ones to appeal to consumers looking for healthier options.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverages industry can explore the introduction of low-sugar, herb-infused spritzes as a way to appeal to health-conscious drinkers, as well as experiment with new flavor combinations to stand out from the competition.
2. Canned Foods - The demand for unique and portable canned beverages like Rekorderlig's Peach-Basil Botanical Spritz presents an opportunity for companies in the canned foods industry to expand into this market and attract a new demographic of consumers.
3. Natural Foods - The use of natural ingredients in low-sugar, low-calorie formulations like Rekorderlig's Peach-Basil Botanical Spritz aligns with the demand for natural and organic foods, creating an opportunity for companies in the natural foods industry to expand into the beverage space.