Crumbl Cookies is giving everyone's favorite Christmas cookie a summer makeover with the debut of its new Peach Sugar Cookie.
Available for a limited time during the week of June 18, 2022, the new Peach Sugar Cookie is a sweet, sour, and citrusy flavor combination. Officially called the Peach Sugar featuring Peachie Os cookie, this treat consists of a sweet sugar cookie topped with orange and yellow peach frosting and a Trolli Peachie O ring gummy. The peachy creation is also joined by the Caramel Shortbread Cookie featuring Twix, Peanut Butter Cup Cookie featuring Reese’s the Original featuring M&M’s Candies Cookie, the Classic Krispy Bar cookie, and, of course, the brand's signature Milk Chocolate Chip Cookie.
Peachy Sugar Cookies
Crumbl Cookies Has a New Summer-Ready Peach Sugar Cookie
Trend Themes
1. Summer-themed Cookies - Opportunity for companies to introduce new and limited edition summer-themed cookies to attract seasonal customers.
2. Unconventional Flavors Combinations - Innovation opportunity to experiment with new flavor combinations like sweet, sour, and citrusy to create unique treats that can differentiate from competitors.
3. Collaborations with Snack Brands - Opportunity for companies to collaborate with snack brands to create hybrid cookies, like using Twix and Peachie O rings in sugar cookies, which can attract snack lovers who are always on the lookout for something new and exciting.
Industry Implications
1. Bakery Industry - Innovation opportunity to introduce new flavors and limited edition cookies to keep up with changing customer preferences and attract seasonal and taste-driven customers.
2. Snack Industry - Opportunity for snack companies to collaborate with bakeries to create new hybrid snacks that can attract snack lovers and differentiate from competitors.
3. Candy Industry - Innovation opportunity for candy companies to collaborate with bakeries to create new treats that can attract customers who love unique and exciting flavor combinations.