Refrigerated alternative protein brand Lightlife Foods launched a pea protein-based product line that includes a pea protein burger that will be sold in the meat aisle. Across the new plant-based line, the products avoid the use of GMO ingredients, gluten, soy and artificial flavors.
The Lightlife Burger is packed with 20 grams of pea protein, offering no cholesterol and significantly less saturated fat than a regular quarter-pound patty made with beef. Some of the other ingredients that go into the making of the plant-based burger patty include virgin coconut oil and beet powder, which helps to create the product's "juicy and meaty" texture that lends itself well to being grilled over an open flame.
Alongside the Lightlife Burger, the brand also introduced two types of sausages and plant-based grounds.
Pea Protein Burger Patties
Lightlife's Plant-Based Burger is Free From Soy, Gluten and GMOs
Trend Themes
1. Pea Protein-based Products - Lightlife's launch of a pea protein-based product line signals a growing trend in the alternative protein market.
2. Plant-based Meat Alternatives - The introduction of Lightlife's plant-based burger and other meat alternatives reflects the rising demand for plant-based options in the food industry.
3. Health-conscious Consumers - The focus on ingredients such as pea protein and the absence of GMOs and gluten in Lightlife's products caters to the increasing number of consumers seeking healthier food choices.
Industry Implications
1. Alternative Protein Market - The pea protein-based product line from Lightlife Foods presents an opportunity for growth and innovation in the alternative protein market.
2. Food and Beverage Industry - The launch of Lightlife's plant-based burger and other products reflects the need for innovation and expansion in the plant-based segment of the food and beverage industry.
3. Healthy Food Market - With its focus on clean ingredients and health benefits, Lightlife's pea protein-based products tap into the growing market for healthier food options.