In light of Ontario patios re-opening from one of the longest lockdowns, Boston Pizza is helping customers remember how to dine in public with the launch of the 'Patio Re-Training Video.' The tongue-in-cheek campaign features a commercial that showcases the use of common patio practices, including how to use a coaster, protecting your beverages from wasps and more.
Alongside the commercial, Boston Pizza also debuted a 72-page manual featuring articles and infographics that offer a more in-depth explanation. For fans that prefer audio, the brand also offers a hotline (1-855-BP-HOW-TO) which offers patio etiquette lessons.
"Sitting on the patio, enjoying the weather, a drink and some great food and the in-person company of friends are pastimes Canadians have universally been longing to return to. And we just want to make that return to a BP Patio a smooth and enjoyable one," said James Kawalecki, Vice President, Marketing at Boston Pizza.
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The Boston Pizza Patio Re-Training Video Teaches Patio Etiquette
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