HÄNSEL is a Mexican confectionery catering brand that recently turned to creative agency CHAPTER to design a range of delicate packaging that perfectly complimented the delightful selection of treats. Based in Monterrey, HÄNSEL is a specialized sweets catering company that has tapped into the pastel hues synonymous with delicate treats like macarons.
The campaign is also shot against pretty pastel backgrounds that do a great job of subtly bringing attention to the product by including equally as intricate details in the packaging.
The tubular, rectangular paper packages appear almost like a delicately wrapped gift, with half the container featuring pretty intricate patterns contrasted by blank white space that boasts metallic embossed lettering and product information.
Pastel Confectionery Packaging
These Pastry Packaging Designs Are Perfectly Sweet
Trend Themes
1. Pastel Packaging - There is opportunity to design packaging that uses pastel hues to create an aesthetic appeal, making the product appear more delicate or lighter.
2. Intricate Packaging Design - Product packaging is becoming part of the marketing and advertising strategy for products, and creating intricate designs can add value and draw attention.
3. Embossed Lettering - Embossing on packaging can make a product stand out on shelves and create a unique, tactile experience for consumers.
Industry Implications
1. Confectionery - Packaging design is an area for growth and differentiation in the confectionery industry, where appeal, uniqueness, and aesthetic can make a difference.
2. Fashion - Intricate packaging design and the use of pastel hues can inspire or influence color and texture choices in the fashion industry.
3. Gifts/hampers - Intricate packaging design, use of pastel hues, and the incorporation of embossed lettering can add value to gift and hamper businesses, making their products stand out as luxurious and thoughtful.