These Kabuto pasta pots are being launched as part of the brand's foray beyond just noodles to offer consumers a way to enjoy a comforting meal anytime of day. The product comes in two flavors including Mac N' Cheese Original and Mac N' Cheese Sriracha Chili, which both only beed to be paired with cold water before being cooked in the microwave for four-minutes. The pasta pots are packed with 12-grams of protein with no artificial colors, flavors or preservatives in the recipe.
Founder Crispin Busk commented on the new Kabuto pasta pots saying, "For far too long the instant mac and cheese at the supermarket has meant crunchy pasta, bland sauces and no taste at all, we knew it was time to revitalise and reinvent this delicious dish. We’ve nailed noodles and it was time to perfect pot pasta, and we think we’ve smashed it with our new range."
Convenient Instant Pasta Pots
These Kabuto Pasta Pots Come in Two Varieties
Trend Themes
1. Instant Pot Meals - The trend of providing instant food options that are healthy and packed with nutrients like these convenient pasta pots continues to grow.
2. Flavored Convenience Products - Companies that offer convenience food products with unique and bold flavors like Kabuto's mac n' cheese Sriracha Chili can disrupt the market and appeal to adventurous consumers.
3. Low-cost High-nutrient Foods - Developing efficient production processes that allow for affordable and healthy instant food options like Kabuto's pasta pots can have a disruptive impact in the food industry.
Industry Implications
1. Convenience Foods - Companies in the convenience food industry can leverage trends towards healthy and convenient options like these pasta pots to offer more variety to their customers.
2. Healthy Snacks - Companies in the healthy snack industry can incorporate the idea of providing quick and nutritious meals without sacrificing flavor as a way to disrupt the market and attract busy consumers.
3. Food Production - Efficient food production processes that allow for the creation of cost-effective and healthy instant meals can disrupt the food industry and offer food options to populations with little food access.