Now that it's December, people are eagerly looking forward to the end of 2020 and the start of a fresh new year and Planet Fitness created a party pack to help people take out their frustrations with "primed-to-be-pulverized piñatas." The year-end party packs are just $20.21 and available in limited quantities, and they contain a selection of Planet Fitness merch, sweet treats, confetti and a pair of exclusive New Year's Eve hats.
As Jeremy Tucker, chief marketing officer at Planet Fitness, recognizes, "This year has been challenging for everyone, and releasing frustrations and stress in a fun and safe way with our piñata party packs will help everyone move forward—and actively put 2020 behind us with a 'bang,'"
Year-End Party Packs
Planet Fitness' Party Pack Has a Smashable 2020 Piñatas
Trend Themes
1. Party Packs - The rise of party packs presents an opportunity for innovative packaging and themed products that cater to customers' changing preferences and interests.
2. Experience-based Marketing - Experience-based marketing is gaining more attention, as brands seek to provide unique and memorable experiences that engage customers and leave a lasting impression.
3. Mental Health and Wellness - As people continue to navigate difficult times, there is an increased opportunity for wellness and mental health products and services that help people manage their stress and improve their overall wellbeing.
Industry Implications
1. Fitness - Fitness companies can create unique experiences like Planet Fitness' party packs to attract and retain customers amidst the pandemic as well as be proactive in developing products that aid not only in physical but also in mental health.
2. Party Supplies and Packaging - Party suppliers can develop innovative packaging like Planet Fitness' piñatas, coupled with a well-curated selection of fun and exciting products that enhance the overall party experience for customers.
3. Food and Beverage - Food and beverage companies can create themed products like the sweet treats that come in the Planet Fitness party pack that align with customer interests and events for a more engaging customer experience.