In an effort to change her image, Paris Hilton announced that she is headed for Rwanda next month to use her celebrity status "for the greater good."
"There are a lot of bad people in L.A.," Hilton told Newsweek Magazine. "Before, my life was about having fun, going to parties -- it was a fantasy," she says of her pre-DUI days. "But when I had time to reflect, I felt empty inside. I want to leave a mark on the world."
Paris will, of course, document the adventure and turn the footage into a commercial film. She claims that the tabloids have given her a bad rap and hopes to make amends.
Celeb Do-Gooder PR
Paris Hilton To Document Rwanda Mission
Trend Themes
1. Celebrity Philanthropy - Opportunity for celebrities to use their status for charitable causes and social impact.
2. Image Transformation - The trend of public figures seeking to change their image and reputation.
3. Socially Conscious Documentaries - Increasing popularity of documentaries highlighting celebrities' philanthropic efforts and mission to make a positive impact on the world.
Industry Implications
1. Entertainment - Opportunity for the entertainment industry to collaborate with celebrities on philanthropic projects and documentary productions.
2. Nonprofit - Opportunity for nonprofits to partner with celebrities and leverage their platforms for fundraising and awareness campaigns.
3. Film Production - Increasing demand for films that focus on celebrities' philanthropic missions and efforts to make a positive impact on society.