Detailing the often hilarious trials and tribulations of parents online, the 'Parental Discretion Advised' infograph spells out stats about what Mom and Dad are doing on Facebook.
Chock full of staggering statistics and funny anecdotes, the chart marks the increasing presence of an older demographic on social media sites. Many parents, the graph explains, are concerned with their child's safety online, which serves as a motivator for being on Facebook themselves. Others, however, admit to being just plain curious. The infographic also details the dreaded 'limited profile' that parents see when viewing their child's page. Though often the target of Facebook jokes, 63% of moms and dads on the graph described themselves as "very proficient" online.
Funny and promising to some older demographics, this infograph details the unlikeliest Facebook users and is sure to give both parents and children a comprehensive snapshot of their place on the web.
Boomer Social Media Infographics
The 'Parental Discretion Advised' Infographic is Surprising
Trend Themes
1. Boomer Social Media - Disruptive innovation opportunity: Develop social media platforms and features that cater specifically to older demographics, considering their unique needs and concerns.
2. Parental Online Behavior - Disruptive innovation opportunity: Create online safety tools and resources that help parents navigate and monitor their children's online activities on various platforms.
3. Online Proficiency of Parents - Disruptive innovation opportunity: Offer digital literacy programs and training for older adults to enhance their online skills and empower them to use technology more effectively.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunity: Customizing existing social media platforms or creating new ones that are more inclusive and user-friendly for older demographics.
2. Online Safety and Monitoring - Disruptive innovation opportunity: Develop and market advanced online safety tools and monitoring solutions to assist parents in protecting their children in the digital age.
3. Digital Literacy Education - Disruptive innovation opportunity: Establish educational programs and initiatives that focus on teaching older adults essential digital skills and knowledge to thrive in the modern world.