In an effort to promote hair products, hair care brand Kanechom launched the 'Paper Hair' campaign. Instead of using conventional flyers, Kanechom released textured posters built to represent hair. Each ad features a different type of hair represented by a single sheet paper. Curly hair is shown using strips of curled paper while straight hair is shown using a piece of linearly sliced paper. Other posters went for a more conceptual route by symbolizing types of hair.
Paper Hair was designed and implemented by Brazilian ad agency Filadelfia. Filadelfia had a small budget to work with so they found a way to get common flyers noticed. The quirky posters were placed in beauty salons in Brazil to promote the hair product brand.
Hair-Simulating Poster Ads
The 'Paper Hair' Campaign Turned Sheets of Paper into Hair
Trend Themes
1. Interactive Advertising - Hair-Simulating Poster Ads demonstrate a trend of interactive advertising by using textured posters to engage viewers and stand out from conventional flyers.
2. Creative Marketing Strategies - The 'Paper Hair' Campaign showcases a trend of innovative marketing strategies, where brands find unique ways to promote their products and create memorable experiences.
3. Visual Storytelling - The use of paper to represent different types of hair in the 'Paper Hair' Campaign reveals a trend of visual storytelling, capturing attention and conveying messages through creative visuals.
Industry Implications
1. Beauty and Hair Care - Hair-Simulating Poster Ads present a disruptive innovation opportunity for the beauty and hair care industry to explore creative marketing ideas and engage customers in unique ways.
2. Advertising and Marketing - The 'Paper Hair' Campaign highlights a disruptive innovation opportunity for the advertising and marketing industry to push the boundaries of traditional advertising methods and create impactful campaigns.
3. Graphic Design and Printing - The design and production of hair-simulating posters in the 'Paper Hair' Campaign open up a disruptive innovation opportunity for the graphic design and printing industry to create interactive and visually appealing advertising materials.