Paper Clip Eye Lashes

Viktor & Rolf and Shu Uemura's Costume Eyelashes

The collaboration of ideas between whimsical designers Viktor & Rolf and false eyelashes expert Shu Uemura gave birth to sets of party-perfect false lashes.

Part of the Autumn/Winter '08-'09 collection are the paper clip lashes. At first glance, the $50 products look like the typical exaggeratedly long false lashes, but as you look closer, you'll notice the unorthodox details that are simply Viktor & Rolf.

I've worn paper clips as hair clips many times, but having the idea of designing them into false lashes hasn't hit me yet.
Trend Themes
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Industry Implications
1. Beauty and Cosmetics - Creating innovative false lashes that cater to the demand for unique and playful eye makeup products.
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