Diageo is introducing what it calls the world's first-ever 100% plastic-free paper-based spirits bottle, which is made from sustainably sourced wood. In early 2021, consumers can expect to see the new innovative and eco-friendly packaging solution containing Johnnie Walker.
This paper-based packaging design came about thanks to a new partnership with venture management company Pilot Lite to launch Pulpex Limited as a sustainable packaging technology company. The fully recyclable paper-based bottle is food-safe and offers brands a different way to package their products, especially liquid goods.
Spirit brands tend to default to glass as a packaging material, which is a quality recyclable material, but innovators across the industry are developing paper-based solutions that are exceptionally lightweight and even more eco-friendly.
Paper-Based Spirits Bottles
Diageo Developed a 100% Plastic-Free Paper-Based Spirits Bottle
Trend Themes
1. Paper-based Packaging - The rise of eco-friendly paper-based packaging solutions for liquid goods presents opportunities for companies to innovate and reduce their reliance on plastic or glass.
2. Sustainable Packaging Technologies - Developing sustainable packaging technologies that are fully recyclable and food-safe can disrupt the traditional packaging industry and incentivize companies to adopt more environmentally friendly practices.
3. Alternative Packaging Materials - Exploring alternative packaging materials such as sustainably sourced wood or other natural materials can create new opportunities for companies to differentiate their products while reducing their carbon footprint.
Industry Implications
1. Spirits and Beverages - The spirits and beverages industry has traditionally relied on glass as a packaging material, but paper-based or other eco-friendly solutions can create new opportunities to attract environmentally conscious consumers and differentiate their products.
2. Packaging - Developing sustainable and innovative packaging solutions can disrupt the traditional packaging industry, reducing reliance on plastic and creating new opportunities for companies to differentiate themselves.
3. Sustainability and Environmentalism - As consumers become increasingly environmentally conscious, companies that prioritize sustainability and environmentalism in their product and packaging design can gain a competitive advantage and attract loyal customers.