The Pantone and the Academy of Art University 'Reveal' campaign is communicating color to the blind through touch. For the blind, the world lacks color and in this collaboration the Project Reveal team works to create a system so everyone can enjoy color. While, simultaneously Reveal acts as a way to educate the public about the how a blind person sees color.
The idea uses a simple tactile symbol to represent a color. The Reveal website asks, "how can color be used as a social vehicle to create change?" And, there system is one of the answers. The motto of the project is "feeling is believing," that is, experiencing color via touch is breaking one of the barriers of being visually impaired. The system can be used for objects such as clothing in order to identify on the price tag or collar the color associated with the product.
Color-Communicating Campaigns
The Pantone and the Academy of Art University 'Reveal' Feels Colors
Trend Themes
1. Tactile Color Communication - The Pantone and the Academy of Art University 'Reveal' campaign is using touch to communicate color, providing a disruptive innovation opportunity for the accessibility industry.
2. Enhancing Inclusivity - By creating a system that enables the blind to experience color, the Reveal campaign opens up possibilities for disruptive innovation in the fashion industry and beyond, where inclusivity is highly valued.
3. Educational Color Perception - The Reveal project not only allows the blind to perceive color, but also serves as an educational tool for the general public, presenting opportunities for disruptive innovation in the education sector.
Industry Implications
1. Accessibility - The use of touch to communicate color in the Reveal campaign presents a disruptive innovation opportunity within the accessibility industry, allowing for improved inclusivity for the visually impaired.
2. Fashion - The Reveal campaign's system to identify colors on clothing provides a disruptive innovation opportunity within the fashion industry, enhancing the shopping experience for visually impaired individuals.
3. Education - The educational aspect of the Reveal project creates disruptive innovation opportunities within the education industry, enhancing color perception understanding for both visually impaired and sighted individuals.