Dippable Melty Sandwiches

Soup and Sandwich Pairings Inspired Panera Ciabatta Dippers

Guests' love of combining soups and sandwiches at Panera Bread inspired the new Panera Ciabatta Dippers, now available in two varieties at participating bakery-cafes across the nation. These melty sandwiches made for dipping are paired with the perfect portion of savory soup for feel-good eating experiences.

While the French Dipper is made with marinated steak, provolone and asiago, and a drizzle of garlic aioli on Ciabatta paired with a dipping portion of Bistro French Onion Soup, the Spicy Chicken Dipper is also served on Ciabatta but with grilled chicken, creamy salsa verde spread and provolone, with a side portion of Creamy Tomato Soup.

To entice guests to try these new menu items, Panera Bread is offering a limited-time promotion to MyPanera members via the Panera iOS app.
Trend Themes
1. Soup-sandwich Pairing Menus - Creating menu items that combine soups and sandwiches taps into consumer desires for comfort food combinations.
2. Customizable Dipping Combos - Offering customizable dipping options allows customers to personalize their meals, enhancing dining experiences.
3. Mobile App Exclusives - Leveraging mobile apps for exclusive promotions and offers can drive customer engagement and loyalty.
Industry Implications
1. Fast Casual Dining - Innovative, comfort-focused menu items in the fast-casual dining sector can attract a variety of diners seeking convenient yet satisfying meals.
2. Food Technology - Developing new ways to integrate technology with dining experiences, such as app-based promotions, can revolutionize customer interaction.
3. Specialty Bread Production - The demand for unique bread types, like Ciabatta, for specialized menu items can boost growth in the specialty bread production industry.

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