Adults who love IHOP will be delighted to know that they can now enjoy items from a new pancake house menu called Bubbles, Wine & Brews. At select locations, there's now a selection of domestically and locally sourced beers and wine to discover, along with champagne.
With menu items and marketing over the last few years, IHOP has emphasized that it is more than just a breakfast destination. The restaurant's expanding daytime and evening menus now give people the chance to treat themselves to mimosas and other alcoholic beverages when they dine in. This new menu comes in response to a Drinks and Dining Survey that revealed a high percentage of Millennial guests wished they had an alcoholic beverage to accompany their meals. IHOP recommends pairing the Barefoot Bubbly Brut mimosa with the Original French Toast or trying the medium-bodied Barefoot Chardonnay with the Southwest Chicken Burrito or Bowl.
Boozy Pancake House Menus
Select IHOP Restaurants are Serving Beer, Wine and Champagne
Trend Themes
1. Alcohol-inclusive Menus - Other restaurants can experiment with alcohol-inclusive brunch and daytime menus to expand their offerings and attract younger customers.
2. Local Sourcing - Restaurants can source a selection of locally-made beers and wine to appeal to customers who prioritize locally-sourced ingredients.
3. Menu Diversification - Establishments can diversify their menu options to appeal to customers who want more than just traditional breakfast or brunch offerings.
Industry Implications
1. Restaurant Industry - Restaurants can respond to consumer demand for alcohol-inclusive menus and locally-sourced ingredients to stand out in a highly competitive industry.
2. Beverage Industry - Beverage manufacturers can experiment with creating new local and domestic beer and wine offerings to supply restaurants seeking locally-sourced ingredients.
3. Hospitality Industry - Hotels and resorts can expand their food and beverage offerings to include similar alcohol-inclusive menus to attract more guests and increase revenue.