The Panasonic Musical Doorbells ad campaign shows that expected and unexpected house guests can be much more enjoyable if they entered with a melodious flair. Although these images depict the visitors as playing their own instruments, whether that involves a saxophone or an accordion, in reality the music will be emitted from the doorbell.
Created by Scarecrow Communications, an ad agency based in Mumbai, India, the Panasonic Musical Doorbells ad campaign accompanies another series that promotes the doorbells in a more intimate way. It was art directed by Kapil Tammal, Gagan Bindra, Lalit Sakurkar and Ankit Dembla with creative direction by Raghu Bhat, Manish Bhatt, and Sarvesh Raikar. The copy was done by Manish Bhatt.
Melodious Visitor Campaigns
The Panasonic Musical Doorbells Ad Introduces Guests with a Flair
Trend Themes
1. Melodious Visitor Campaigns - Leveraging music to enhance the experience of house guests and visitors.
2. Unexpected Doorbell Marketing - Using unique and surprising doorbell features as a marketing strategy.
3. Intimate Home Advertising - Creating ads that provide a more personal and engaging connection with home products.
Industry Implications
1. Advertising - Opportunity to create innovative campaigns that use music and creative doorbell features.
2. Home Decor - Potential to develop unique and customizable doorbells that enhance the ambiance of homes.
3. Electronics - Use music and sound features to differentiate doorbell offerings and capture consumer attention.