Looking at Pams Premium Ice Cream packaging, you may not guess that this line of products is appreciated for its "good value," for the visual identity gives the impression of top quality. Every tub is given a sharp black lid and label and treated to elegant images of the dessert that are delicately stylized.
With unique graphics, Brother Design created classic ice cream dishes and beautiful full-scooped servings of the frozen dairy treat. The team took the intricate forms of old-fashioned table decorations, overlapping them and cutting them to the contours of chalices and generous helpings of the dessert. A variety of warm colors were applied to the elaborate doilies of Pams Premium Ice Cream packaging and a glimpse of the real thing is provided with a window inside.
Delicate Doily Branding
Pams Premium Ice Cream Packaging Delivers Sweet and Simple Sophistication
Trend Themes
1. Sophisticated Packaging Design - The trend of using elegant and visually appealing packaging design to convey a sense of high quality and sophistication.
2. Delicate and Stylized Graphics - The trend of using intricately designed and stylized graphics to create a unique and memorable visual identity for products.
3. Window Packaging - The trend of incorporating windows in packaging design to provide a sneak peek of the actual product, enhancing consumer engagement.
Industry Implications
1. Food and Beverage Packaging - The food and beverage industry can explore the disruptive innovation opportunity of using sophisticated and visually appealing packaging to enhance brand perception and attract consumers.
2. Graphic Design - The graphic design industry can capitalize on the trend of incorporating delicate and stylized graphics in packaging design, offering unique creative solutions to clients.
3. Retail - The retail industry can adopt the trend of window packaging to showcase products in an engaging and enticing way, driving customer curiosity and sales.