Rockstar Branding
Gunmetal Grey Nail Polish by Pat Benatar
After all the star gazing at London Fashion Week, of course you know gunmetal grey is the hottest new nail colour (pair it with your 80’s neon accessories and dip dyed tshirts). But did you know you could get a bottle of Lippmann’s ‘Hit Me With Your Best Shot’ dark grey varnish designed with Rock and Roll legend Pat Benetar? I’ll be wearing the grey (available at amazon.com) but check out other catchy colours in this quick drying collection include ‘Makin Whoopie’ , ‘Diamonds and Pearls’, and ‘Whatever Lola Wants’.
Trend Themes
1. Gunmetal Grey Nail Polish - Disruptive innovation opportunity: Develop a line of eco-friendly, vegan gunmetal grey nail polish that appeals to eco-conscious consumers.
2. Rock and Roll Inspired Nail Colors - Disruptive innovation opportunity: Collaborate with iconic musicians to create a collection of vibrant, music-themed nail polish shades.
3. Quick Drying Nail Polish - Disruptive innovation opportunity: Invent a revolutionary, ultra-fast drying nail polish formula for time-pressed individuals.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Explore new nail polish formulas and shades to cater to the growing demand for unique and sustainable beauty products.
2. Fashion Accessories - Disruptive innovation opportunity: Create a line of nail polish-themed accessories that complement and enhance the overall nail polish experience.
3. Music and Entertainment - Disruptive innovation opportunity: Capitalize on the popularity of music-inspired nail polish by partnering with musicians for co-branded merchandise.